The Digital Transformation Journey: Where Most Companies Go Wrong

Digital transformation plans are quickly becoming one of the most effective ways for companies to expand their customer base. While digital expansion used to be considered a perk offered by businesses, it is now viewed as a necessity. As today's society becomes increasingly reliant on technology in nearly every area of life, companies must adapt to this lifestyle to stay ahead of the competition. Digital transformation gives them the opportunity to accomplish this.

4 False Starts and Dead Ends in the Digital Transformation Journey

Unfortunately, many companies do not understand how to use digital transformation to their advantage. This prevents them from reaping all the benefits of this business strategy. To avoid making these errors yourself, it's important to be aware of the most common mistakes businesses make when it comes to your unique digital transformation journey. Here's everything you need to know.

1. A Lack of Expertise

One of the main benefits of digital transformation is gaining access to key performance indicators (KPIs). These analytics give you the opportunity to measure your company's overall success. While KPIs can be an incredibly useful tool for improving your company's performance, they will fall short of their potential if they aren't utilized properly.

Many companies fail to recognize the importance of specialized business analytics expertise. Without professional insight, you may not obtain the results you want from digital transformation. Each KPI tells a story about your business's performance, and it takes a trained expert to interpret this story correctly. By identifying which areas of your company need to be improved, a business analytics expert can directly support the growth of your business.

2. Poor Understanding or Lack of Training Around New Technologies

After implementing exciting new digital transformation technologies, the work has really just begun on your overall digital business transformation. As new tech is implemented, it often necessitates a collapse of familiar (but convoluted) processes into a more streamlined workflow that uses AI-enabled tools or automation. It’s important to understand the degree of change and communicate it at the outset, so that departments feel newly enabled by the technology rather than frustrated and alienated by changing processes.

Staff and leadership need to learn how to use everything effectively, build support for new processes, and fund the necessary training and technology expenses to keep it all running. Finding the right, highly skilled, knowledgeable talent to lead and guide the digital transformation process is paramount. It’s often more cost-efficient for businesses to outsource these skills to digital transformation consultants service providers who are best equipped to ensure success.

3. Ineffective Decision Making

When used correctly, digital transformation can allow your organization to make smarter decisions as a whole. However, if you lack access to the data you need or don't take the right steps to analyze it effectively, you won't make the decisions needed to take your business to the next level. This is where the skill and expertise of a data scientist can benefit you and your company.

Data analytics experts provide you with a wide selection of analytical capabilities. These capabilities include a data visualization layer, which gives you the chance to view your preferred performance metrics at any time you choose. An expert will also work closely with you to guide you toward using your data in a way that benefits your company. This will enable you to make better decisions in the long run.

4. Missing Valuable Opportunities

Seizing the right opportunities is essential to the growth of any business. Without the proper skills or expertise, you may miss out on valuable digital transformation solutions that could propel your company to new heights. It's important to put your trust in a business analytics expert, such as a data scientist, to make the most of every new venture that comes your way. As a result, you can always ensure that you're one step ahead of your competitors.

There are a number of reasons why data scientists are better equipped to seek out opportunities. First, they are trained to understand and interpret meaningful data trends, which tell them how your company is performing at any given moment. Moreover, data scientists are always on the lookout for potential issues in your data. By acknowledging what has gone wrong in your data analysis, they can devise new and innovative ways to remedy the issue.

Getting Digital Transformation Right

After learning about all the potential issues that businesses may encounter, you might be led to believe that there are too many potential digital transformation challenges to emerge as a better company. However, you can still make a digital transformation strategy work for you if you make use of the right resources. All you need to do is connect with a trained expert to achieve the success you envision for your company.

At Scan-Optics, we pride ourselves on offering high-quality intelligent data management solutions to companies. With help from our experts' unparalleled skills and knowledge, you can leverage your technology to attain lasting growth in your digital transformation journey. Contact us today to learn more about how we can help.